Why Window’s ad campaign may fail miserably in Canada
Everyone most likely have noticed that Microsoft ‘I am a PC!’ advertisement all over the net.
I don’t see the point of this aside from fighting back, Apple went out of their way to make their computers standout, they went all the way from saying how easy it is to use their product to stating that their machine is not a computer. Maybe they are right, an Apple is not a ‘personal computer’, an Apple is a fruit, an eye candy, a whatever it is that you want to call it, but it is most definitely not a personal computer!
That is why I have been ignoring those ads, I think of my Macbook as a Personal Computer, it is a computer for me and my creativity. I don’t have to ‘share’ it with other people, it is not a public computer, it is my personal computer. Hence I don’t believe the message is right to begin with.
Well, after ignoring both sides for as long as I can, one of my friends, who is a liberal supporter, started adding that ‘I am a PC’ tag line to his email signature. This kind of pushed me overboard a bit, and I started saying….
I AM A
!!